The heart of sales promotions is the POS,since that is where over 70% of purchasing decisions are made.

The COMBERA Advertising Agency understands POS marketing as complete integration of all communication activities to accelerate sales success efficiently and effectively at the POS and to increase loyalty both to the brand and to the place where it is sold.

This means that a communicative networking of all ideas, promotions, and advertising materials, which support retail in the sell-through, simultaneously encourage the shopper’s needs, and lead to the act of purchase.

Today and in the future, this means an expansion of competencies in many additional communication and marketing disciplines.

With our 360° competence, we help you extend your POS marketing campaign in all relevant communication disciplines and develop appropriate measures.

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360° communication

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