POS marketing and category placement for BRITA®

Retail market: Support for sales by creating POS visibility in the form of permanent premium shelf tools with highly flexible end bays and wall shelving, adaptable to the widest possible variety of market conditions and regular POS marketing activities.

Shoppers: An emotional shopping and brand experience through modular experiential placements and added-value POS promotions; also highly visible permanent placements enhancing the customer experience and providing infotainment.

COMBERA: Overall POS marketing concept for Germany including devising and designing trade communications, POS placements, POS communications, POS promotions and category placement, with 360° communications incl. social media and online marketing.

Awards: POS Marketing Award Gold and Bronze (POSMA-Award)