POS launch along the shopper’s journey for DeutschlandCard

Retail market: Sales-channel-specific POS launch for Germany in pharmacies, banks, furniture stores, travel agencies, and supermarkets.

Shoppers: In retail, various POS advertising materials at all touch points along the shopper’s journey draw attention and use a “call to action” to spur the shopper to apply for a DeutschlandCard at the checkout.

COMBERA: Concept, design, production of all POS advertising material for the launch and preparation of the key account presentation with integrated “prototyp campaign” before the actual product launch.

Including: Decorative advertising materials at selected trade partners through COMBERA Traveling Merchandising.