Overall POS marketing for Hacker-Pschorr

Retail market: To support the seasonal sales peaks and sale products in the grocery and drinks warehouse sector, creation of annual bundles with POS marketing activities incl. campaign build kits for small outlets/drinks warehouses.

Shoppers: Target-audience-relevant promotions on the product and at the POS motivate the shopper with immediate added value at the time of product purchase to make spontaneous or repeat purchases; also events in the region to bring the brand experience alive.

COMBERA: Overall POS marketing concept including design and production of trade communications (sales materials, flyer ads, trade ads), POS displays (standard, promotion), POS communications and POS promotions with a strong regional focus; also devising and managing events.

Awards: The 360° campaign to relaunch the brand with a move to the flip-top bottle! And the POSMA-Award "Silver" for the Hacker-Pschorr lake cruise on the Chiemsee, a combination of loyalty and event promotion.