Overall POS marketing for Lavazza

Retail market: Sales support through regular and comprehensive POS marketing campaigns.

Shoppers: Emotional charging of the Lavazza brand through strong POS visibility and POS communications as well as activating the shopper to purchase.

COMBERA: POS marketing in Germany including development of the corporate design BTL as well as conception and design of commercial communication, POS placements (shelf, secondary, and special placements), POS communication, consumer promotions, and couponing campaigns.

Including: Product photo shoots for packaging relaunches. Checkout couponing. Online marketing (promotion using microsites).