Sales promotions at pharmacies for Novartis

Retail market: Sales support for pharmacies in Germany through enticing POS visibility for Novartis OTC brands in the areas of cold medicine and products to help quit smoking, as well as training of pharmacy staff.

Shoppers: Activating the shopper to purchase through strong visibility, call to action, orientation, and emotional charge of the brand at the POS.

COMBERA: Conception, design, and prototype for POS displays (display behind the counter, HVA), as well as conception and realization of POS advertising materials (including shop window decoration), sales/training documents for pharmacists.

Including: Production consulting and close cooperation with Novartis’s sales department when realizing technically demanding pharmacy displays