| Research aim |
Industry
sector |
Channels |
Research elements |
Distri-
bution |
Placement |
Pricing
|
Outlet-
classi-
fication |
Customer
satisfaction |
Survey implementation
of several placement actions in NRW |
Beer |
Hyper-
markets,
drink
centers |
Presence
in listings,
OOS |
Permanent
placement,
second
placement, shop-in-shop
realisation |
|
|
Dealer
satisfaction |
Markettanalysis incl. Benchmarking;
Full Street Mapping |
Soft drinks |
Convenience, gastronomy, night/scene,
at work |
Presence
in listings,
OOS |
Number of facings,
second
placement |
Retail
price |
|
|
| National store check for opt. concept dev-elopment for planned sales activities |
Batteries |
Petrol
station |
Presence
in listings,
OOS |
Site of
placement, type
of
placement |
|
|
|
|
|
