| Research aim |
Industry
sector |
Channels |
Research elements |
Distri-
bution |
Placement |
Pricing |
Outlet-
classi-
fication |
Customer
satisfaction |
Europe-
wide variance analysis of approaches in trade |
Baby care
products |
Food
retailers,
chemists |
Presence
in listings,
OOS |
Measurement of
approach in
shelves |
|
|
Short interviews
with store
managers on
implementation
of layout
instructions for
baby care |
| National customer satisfaction study |
Spirits |
Food
retailers,
catering |
|
Placement
checkout zone |
|
|
Customer
satisfaction,
logistics,
administration,
support for field
force, pro-
motion/sales
promotion
actions, products |
| National field force competition for measure-ment of presence in listings/OOS/ Facings |
Ice cream |
Hyper-
markets,
chemists,
petrol |
Presence
in listings,
OOS |
Presence
in listings,
OOS |
|
|
Examination of
support for field
force |
|
|
