| Research aim |
Industry
sector |
Channels |
Research elements |
Distri-
bution |
Placement |
Pricing |
Outlet-
classi-
fication |
Customer
satisfaction |
| Concealed inquiry of actual situation of promotion and permanent second placements |
Snacks, soft
drinks, oils,
instant
products |
Food
retailers |
Presence
in listings,
OOS |
Site of
placement, type
of placement,
second
placement |
|
|
Feasibility
monopromotion
vs. tie-in
promotion;
promotion and
media of sales
promotion |
| Establishment of dealer database, home entertainment products national |
Home
entertain-
ment
products |
Speciality
market for
electronic
equipment |
Presence
in listings,
OOS |
Elements of
placement, shelf
footages for
product groups |
|
General
collection
of outlet
data |
|
| Mystery inquiry for distribution and placement product launch |
Chewing
gum |
Hyper-
markets,
chemists,
petrol
station |
Presence
in listings,
OOS |
Placement
checkout zone |
|
|
|
|
|
