Whilst in the classical distribution channels the possibilities for a sales representative to influence on site have been more or less replaced by EDI, Category-Management and Key-Account activities in the last few years, much can still be done in in the sector of the impulse channels. There are indeed sub areas (MöGs) here too, in which central negotiation and shop guidelines are common practice, as well as a tendency towards growing centralization and professionalisation even in the area of kiosks. Even so, on the level of outlets substantial advice and direct selling are still in demand.

Goods that are suitable as impulse- and convenience products are lastingly and visibly brought to the POS by Channel Coverage Impulse. The services offered range from key accounting, to the acquisition of suitable distributors to the supervision of the outlets by a specialized Field Force. The service can be engaged by cooperations, too.