Merchandising

Sales intermediary groups: Consumer markets, self-service stores, cash and carry stores, department stores, specialist electronics markets, DIY stores, beverage cash and carry stores, specialist outlets, convenience stores

Requirements: National blanket-coverage service activities for the branded goods industry

Activities: Restocking of goods, conversions, planning, shelf optimisation, consideration of the FIFO (first in, first out) principle, special placements, product trade fairs, new equipment, inventory recording, residual recording

Reason why: Increase in sell-through by securing primary and secondary placement positions, avoidance of out-of-stocks