The Promotion and Event Professionals
Sales intermediary groups: Supermarkets, consumer markets, self-service stores, specialist markets, trade fairs, gastronomy trade
Requirements: Sales-oriented execution of promotional measures, indoor and outdoor promotion, hosting of events
Activities: Sales, sales-oriented servicing of special placements, consulting, costing, sampling, competition campaigns
Reason why: Use of the skill set of a promotions agency, national availability of promoters and consumer consultants, exact control and monitoring of promoters and consumer consultants to relieve the workload on the in-house field sales team |
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