Call centre agents

Sales intermediary groups: Industry, grocery trade, specialist wholesale trade, specialist retail trade

Requirements: Market research, pre-sales, sales, after-sales

Activities: Market polling, database qualification, arrangement of appointments, order acquisition, consulting/sales, acquisition of follow-up orders, invitation to trade fairs

Reason why: Identification of customer-specific essential users, rapid conversion of important information into large customer potential, cost-effective alternative to the use of field sales representatives, alternative customer care, e.g. ‘visit-call-visit’ or ‘call-visit-call’, cost-effective after-care and retention of newly acquired customers