Range of services

Database Engineering

COMBERA Database Marketing: Designs, implements, and supervises EDP-supported client, sales and marketing information systems for consistent and comprehensive reporting.

As an IT specialist, we analyze existing information systems and interfaces with surrounding IT. Together with our clients, we develop concepts for new systems.

Development of

• Sales information systems based on handheld units
• Customized retail databases and reporting
• Client-specific, web-based data processing

Database Managing

A constantly maintained, cutting-edge retail database enables the most accurate planning of retail visits in Germany with higher efficiency of sales drives, without missed visits, and with client-specific evaluations of activities according to sales channels and types, accounts, areas, regions, etc.

• Address management
• Sales visits and route planning
• Optimization of sales areas
• Data entry:
  - manual collection
  - scanners
  - handheld devices
• Sales statistics

Database Services

• Database consulting
• IT services
• Data management

Address management, planning sales visits/routes and optimization of sales areas.
Address management for efficient planning of retail visits in Germany.

Essentially, COMBERA works with addresses from its own retail database, which are constantly being updated by sales representatives. 

In addition to increased efficiency of sales drives by avoiding failed appointments, this provides the basis for evaluating results by sales line, sales type, account, area, region…

This address universe also provides an ideal basis for planning new sales areas, channels that need to be updated including sales routes planning and sales area optimization.