POS promoting sales for Alpenhain

Retail market: Sales support through sales-boosting promotional phases (hardselling, on-pack) for various products (including the Bavarian specialty Obazda, baked camembert, cheese nuggets).

Shoppers: Activation through highly desirable prizes when purchasing an Alpenhain product.

COMBERA: Conception and design of commercial communication, POS communication including offers of rewards on products (packaging eye-catchers, on-pack foldouts), POS place-ment, promotion microsites, and equipping tasting campaigns. Also engaging in strategic cooperation (radio, bakery
chain) and planning and carrying out an extraordinary brand event with COMBERA Promotion/Events.

Notable: More than 250,000 people participated in the on-pack promotion for Alpenhain Obazda.