Overall POS visibility for Breitsamer

Retail market: Sales-boosting secondary placements at the POS in grocery retail in Germany to establish the wide range of different types of honey available from Breitsamer.

Shoppers: Increasing brand awareness and activating shoppers to purchase using strong visibility, clear orientation, and emotionalizing the brand at the POS.

COMBERA: Conception, design, prototyping, and production of all secondary placement displays (promotional, semi-permanent, and permanent), POS advertising material, and sell-in materials, as well as packaging and logistics.

Success: Enormous length of placement. High acceptance. Strong sales.