Overall POS Marketing for Chiquita®

Retail market: Sales support through year-to-year POS marketing campaigns for Chiquita® Fresh (fruit) and fresh convenience (smoothies) in Germany, Austria, and Switzerland.

Shoppers: Emotional charging of the brand through strong POS visibility and POS communications as well as activating the shopper to purchase through several promotional phases using different mechanisms.

COMBERA: Total POS marketing concept including development of the corporate design BTL as well as conception and design of commercial communication, POS placements (promotional, semi-permanent, permanent), POS communication media, POS promotions (launch, relaunch, subject), and trade-show appearances (Fruit Logistica, trade fairs). Additional realization of cooperative strategic efforts, planning and carrying out of staff and event promotions with COMBERA Promotion/Events as well as complete handling of advertising material.

Awards: POSMA POS-Marketing Award. German Sales Promotion Prize.