Relaunch and overall POS marketing for Eduscho GALA

Retail market: Design of highly visible experiential placements of various sizes, which with the aid of brand ambassador Nazan Eckes extend the new market positioning to the POS, complemented by price and product range promotions that drive sales.

Shoppers: Modern promotions that appeal to a younger target audience help to establish the new brand image and invite consumers to try the products.

COMBERA: Overall POS marketing concept including design and production of trade communications, POS displays, POS communications and POS promotions.