Overall POS marketing for Kleenex

Retail market: Trade activation and sales support through regular POS marketing campaigns.

Shoppers: Charging of the Kleenex brand through needs-oriented and emotional appeal to shoppers through POS promotions in connection with 360° communication (including online, poster, print, ambient media, events) as well as activating the shopper to purchase through immediate added value on the product.

POS marketing in Germany including conception and design of trade communication (sales folder, KAM presentations, commercial ads), sales documents (training materials, sales aids), POS communication (display, advertising materials), package design (lifestyle-oriented special editions), POS promotion (including hard selling, charity, contest), couponing campaigns and POS media.

Awards: POSMA POS Marketing Award. German Sales Promotion Prize.