Category Management for Moët Hennessy

Retail market: Uplifting the categories champagne and whiskey in grocery retail in Germany with a shelf-in-shelf solution as a brand-neutral permanent placement to increase sales and distinguish products from the competition.

Generating awareness through strong visibility and activating shoppers through guidance and education tools on the subjects of origin, manufacturing, quality characteristics, and taste.

COMBERA: Conceiving, constructing, designing, prototyping, and producing category placements, POS advertising materials, and assembly instructions, as well as dimensioning and implementing in the test phase through COMBERA Traveling Merchandising.

Notable: Compatible with all store constructions in grocery retail in Germany.