Category Management for Moët Hennessy

Retail market: Uplifting the categories champagne and whiskey in grocery retail in Germany with a shelf-in-shelf solution as a brand-neutral permanent placement to increase sales and distinguish products from the competition.

Shoppers:
Generating awareness through strong visibility and activating shoppers through guidance and education tools on the subjects of origin, manufacturing, quality characteristics, and taste.

COMBERA: Conceiving, constructing, designing, prototyping, and producing category placements, POS advertising materials, and assembly instructions, as well as dimensioning and implementing in the test phase through COMBERA Traveling Merchandising.

Notable: Compatible with all store constructions in grocery retail in Germany.