Product launch for Mövenpick

Retail market: High-quality POS layout for launch in grocery retail in Germany. Supportive tasting campaigns at exclusive co-op partners (Breuninger and Bulthaup) with reference to trade.  

Shoppers: Attractive product presentation and POS advertising materials stimulate curiosity and the desire to try Mövenpick premium ice cream for the first time, especially among an older, demanding target group.

COMBERA: Conception and design of all sales documents, innovative POS advertising materials, consumer promotions, and acquisition of co-op partners from the premium segment.

Awards: POSMA POS Marketing Award.