Overall POS marketing for Nederburg

Retail market: Brand activation and sales support through various POS marketing promotions for Nederburg wines in Germany.

Shoppers: Emotional charging and constant updating of the brand through strong POS visibility and POS communications as well as activating the shopper to purchase through several promotion phases using a wide variety of different promotion mechanisms and staff promotions with product tastings.

Total POS marketing concept including developing the corporate design BTL, conception, design and production of commercial communication (sales documents, ads on flyers, trade ads), POS displays (standard, promotional), POS communication, POS promotions, promotion microsites, and equipment for tasting promotions.

Notable: Acquired testimonial of Andy Köpke for FIFA Football World Cup 2010.