Product relaunch for Nestle

Retail market: A mail-based call to action with pure sales at over 9,500 convenience stores by means of a two-stage direct-mail campaign combined with telephone follow-up to non-buyers. In addition, complete order fulfilment including retailer competition.

Shoppers: Concept, design and implementation of a POS visibility campaign incl. on-counter display and POS promotional materials.

COMBERA: Devising and implementing the overall relaunch promotion and telesales campaign plus order fulfilment by fax with Lekkerland, in cooperation with the COMBERA telesales team.

Notable: With a 16% response, order quantities increase significantly. Long-term use of the POS displays ensures long-lasting POS visibility.