Mega Promotions for Paramount

Retail market: Annual brand activation through mega promotions with hardselling mechanisms for the greatest possible visibility of ClubCinema in the competitive environment and film-ready sales success in specialized trade in Germany/Austria/Switzerland.

Shoppers: Increasing brand awareness and activating shoppers to buy through eye-catching POS appearances and mega contests with highly attractive prizes linked to product purchase.

Conception, design, and production of all retail-specific POS advertising materials, on-pack contests, as well as key account presentations and sales folders.

Awards: POS Marketing Award (POSMA-Award).