Retail sales promotion for Paulaner

Retail market: Various sales promotion activities (regional, national) to support annual seasonal sales high points in grocery retail/beverage retail.

Shoppers: Promotions on the product and at the POS with target-group affinity to create awareness and encourage shoppers with immediate added value when buying the product or added-value coupons for impulse buying and repurchasing of different types of Paulaner beer.

COMBERA: Conception and design of sales documents, POS advertising materials (e.g. signs on beer crates, Meto hangers, standees), integrating the promotion with products (back labels, crown caps) and promotion microsites.

Including:
Acquiring strategic cooperation partners (including WEBER Grill) as well as complete handing of collection campaigns and co-op promotions.