Retail sales promotion for Paulaner

Retail market: Various sales promotion activities (regional, national) to support annual seasonal sales high points in grocery retail/beverage retail.

Shoppers: Promotions on the product and at the POS with target-group affinity to create awareness and encourage shoppers with immediate added value when buying the product or added-value coupons for impulse buying and repurchasing of different types of Paulaner beer.

COMBERA: Conception and design of sales documents, POS advertising materials (e.g. signs on beer crates, Meto hangers, standees), integrating the promotion with products (back labels, crown caps) and promotion microsites.

Acquiring strategic cooperation partners (including WEBER Grill) as well as complete handing of collection campaigns and co-op promotions.