Event promotion for Ritter Sport

Retail market: Unique brand event to increase frequency outdoors and a sales-boosting large placement plus tasting campaign indoors at selected trade partners in German grocery retail.

Shoppers: “Make your own Ritter Sport chocolate” as a highly emotional experience to increase brand awareness and brand loyalty, directed at the children of today and the customers of tomorrow.

COMBERA: Conception, design, and production of all elements of the event promotion, POS promotion materials, PR communication media, as well as carrying out the road show through COMBERA Promotion/Events.

POSMA POS Marketing Award. German Sales Promotion Prize. Sales Cup.