Overall POS marketing for ROUGETTE

Retail market: Support for sales by creating POS visibility and POS marketing activities.

Shoppers: Creation of POS promotions with attractive added value.

COMBERA: Overall POS marketing concept for Germany including devising and designing trade communications, POS communications, POS promotions incl. adaptations for Benelux, acquisition of cooperation partners and procurement of the prizes.

Notable: Continuation of the 'Rougette Roulette' campaign because of the high levels of success.