MOBILE MERCHANDISING: VARIOUS ACTIVITIES FOR BRITISH AMERICAN TOBACCO

Client: British American Tobacco
Sector: Cigarettes 
Activity: Various activities such as resets, modifications, changing or new placement of permanent advertising materials, compliance audits or modifying cigarette storing systems/cigarette displays both in the grocery retail channel as well as in convenience stores
Scope: Flexible – varying from 3,000 to 5,000 outlets
Team: Up to 60 mobile merchandisers
Outlet type visited: Grocery retail/gas stations