Detailed review of adherence to KAM agreements by the grocery retail headquarters on the basis of a significant outlet selection.

Headquarters: EDEKA Group, REWE Group, MARKANT
Sector: Spirits
Number of outlets for telephone survey: 1,000 outlets in total
Schedule for telephone survey:

1,000 outlets/calls at the beginning of the campaign period

1,000 outlets/calls in the middle of the campaign period

1,000 outlets/calls at the end of the campaign period

Questions:
Display availability, display location, sales/inventory in bottles, retail price